Episodes

APPLY TO THE 90% BLACK FRIDAY SCHOLARSHIP Are interviews helping your podcast, or holding it back? In this episode, host Kev Michael digs into the data and shares how guest episodes actually work to grow your podcast. Learn why interviews haven't been effective for your podcast, the mistake many podcasters are making when it comes to interviews, and the metrics that will help you find your bottleneck! Topics Discussed: Introduction (00:00) Why the “interview growth rule” has changed (00:55) T...

Do you study other shows week after week, hoping to ‘crack the code’? Andy J. Pizza, illustrator and host of the Creative Pep Talk podcast, knows that trap better than anyone. In this episode, we talk about why copying big podcasters could actually be keeping your show small and how leaning into what made him different helped his podcast and business thrive. Learn how to find what makes you unique so you can become someone’s favorite podcast — not just another "good" one! Topics Discussed: Int...

Your podcast will NEVER pay you. But your audience will — and they'll tell you exactly how. Instead of chasing sponsors or download numbers, this episode reveals what most podcasters get wrong about monetization. Kev explains the one true way to monetize a podcast, three paths everyone can take to get there, and how your listeners literally hand you the answer. Forget everything you've been told about monetizing a podcast and learn how it actually works! Topics Discussed: Introduction (00:00) ...

Ready to learn the 4 skills of podcast growth? Register for the Podcast Growth Masterclass on Tuesday, October 28th at 2PM EST! Doing everything yourself isn’t working, but neither is hiring help. So why isn’t your show growing? Chances are it’s not your dedication or strategy, it’s because of missing skills. Learn what skills every podcaster needs to master, how to avoid the biggest delegation mistake, and the first thing every podcaster should do before trying to grow their show! Topics Disc...

Want to start to see your podcast grow in under 90 days? ⁠⁠⁠Learn More about the Grow The Show Accelerator.⁠⁠⁠ Stuck at the same download number week after week? Most podcasters hit that wall and try all the wrong things to grow — more guests, more ads, more work. But sometimes all it takes is one small, strategic change to 5X your downloads. In this episode, Nate Palmer shares what he did to keep his listeners hooked, boost retention to 82%, and attract bigger guests and more clients. His tips...

Want to start to see your podcast grow in under 90 days? ⁠⁠Learn More about the Grow The Show Accelerator.⁠⁠ You might not need a better podcast, just better titles. After analyzing 5,463 podcast episodes from the biggest YouTube shows, Kev found a pattern: there are just four rules that separate creators getting seven views from those hitting millions. The best part? They're easy to fix and can get you up to 715% more views! Here are the four rules every creator needs to know: Rule #1: the pr...

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ Going viral before you even post your first episode? Nicole Holleman of Fantasy Fangirls proves that it's possible — but it's not what kept the show growing. In this episode, she shares the strategy behind their podcast launch that helped them monetize and hit one million downloads in just three months. Her insights can help you finally get traction on your show, including the social media...

Think your podcast only costs you a few hours a week? Today’s the day you’ll uncover just how much time and money it really takes to keep your show running — and whether it’s worth the investment. Spoiler: the real cost might include lost revenue, wasted hours, missed opportunities and growth! Topics discussed: Why so many podcasts plateau How to calculate the true cost of a podcast 3 ways to take action MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Think you’re bad at podcasting? All it takes is practice, a clear premise, and some good advice — and John Lee Dumas is the person to get it from. He's built a 7-figure podcast working just five hours a week, and you'll be surprised by what helped him get there. Tune in to learn how he went from novice to legendary podcaster, why most shows fail before they even get started, and what it takes to build a show that lasts! Listen to episode 167 with Pat Flynn, Secrets to Long-Term Podcast Growth &...

That "rate and review" callout at the end of your show? It's not working for a reason. In this episode, Kev explains why most CTAs flop and eight things that will actually get more listeners to take action. Find out what to do before the ask, the crucial elements that make CTAs work, and how to stop overthinking so they feel natural for you and your audience! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podc...

Finally, the definitive answer: do podcasters need to be on YouTube? If you're worried that YouTube is leaving some podcasters behind, this episode breaks down four ways to grow your show while staying audio-only. Host Kev Michael also shares the unique advantage audio podcasters have over YouTubers, the differences between audio and video audiences (and why they matter), and how you can test out video podcasting without going all in. Plus, find out how you can start on YouTube without ever tou...

Your growth strategy isn't working. Is it time to try something new? This is a question every podcaster asks themselves when their growth stalls. In this episode, Kev shares a simple 30-day rule to help you decide when to pivot and when to be patient — so you’re not wasting time or giving up too soon. Stop guessing and start making real progress! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Co...

Yes, you can monetize a small podcast — but not if no one sees it. And that's getting harder and harder to do on audio platforms. In this YouTube masterclass, Kev Michael shares a four-level framework to help you get seen, grow faster, and start getting paid. It's the same approach that’s driven 10x growth for creators in just a few weeks! Learn how to implement this framework: Level one: make a promise Level two: win the click Level three: keep people watching Level four: get them to buy ...

You asked, we answered! This Q&A episode covers everything from podcast growth to YouTube setups and podcast cover art. Discover why your show isn’t growing despite consistent publishing, how to get more engagement, and three strategies that will actually grow your show. Kev Michael answers these questions: Why aren’t high-profile guests helping my podcast grow? Do you need a fancy podcast setup to post on YouTube? Why is consistent publishing now growing my show? How do you promote yoursel...

Are your best episodes getting ignored on YouTube? Ours were too, and the reason surprised us. In this episode, Kev Michael explains why even great content can flop and what it takes to grow fast on YouTube. Find out what caused our reach to drop, how the YouTube algorithm actually works, and why it led us to go back to Grow the Show! Topics discussed: Why we’re rebranding back to Grow the Show How the YouTube algorithm really works Why you may need to start a new channel The future of Grow...

Let’s be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast G...

Want to grow your podcast on YouTube? ⁠⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠⁠, Launching July 14th 2025 -- There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episod...

Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another ...

Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more peo...

Want to grow your podcast on YouTube? ⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠, Launching July 14th 2025 -- Waiting 30 days to figure out what’s working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to look beyond download numbers and grow your show week by week! MOR...

Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube. In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it’s getting harder to grow audio podcasts, what strategies are (and ar...

Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core ...

Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical l...

Work with Kevin 1:1 ⁠⁠⁠⁠⁠ to Install a Revenue-Driving Podcast Into Your Business -- Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify’s charts....