How to Become an Expert on Anything in 30 Days

This is Grow the Show, the podcast to help you grow your podcast. My name is Kevin Schmidland and I am your podcast growth coach. My mission is to help you the podcasting entrepreneur to grow your audience and generate more revenue while doing so. And today we are going to talk about how to become an expert in anything in 30 days. So through the course of helping thousands of podcasters in the free Grow the Show Facebook group, helping hundreds of podcasters in my own accelerator program, I often get questions from those who have industry or expert shows, meaning you know, shows kind of like mine that are about a certain industry or about a certain topic where you, the host, are the expert and whether you are somebody who is an official expert in your sharing your knowledge or you're somebody who is a student expert and you aim to, you know, become an expert by interviewing, you know, interviewing other experts in either case, that is what I call an expert show. And usually I get questions about expert shows along the lines of how can I prove that I'm an expert or do I have enough credibility or how can I figure out exactly what to teach? How do I make a course? How do I beat imposter syndrome? And what's funny is that at the same time I also see other people who have expert podcasts who do not have imposter syndrome, who do not ask any of those questions, but they still don't really seem to get any traction because even though they have years, sometimes decades of experience, they really don't get any results for their clients and their listeners and they don't really achieve any resonance. So whether you're one of either of those two people, this episode is going to help you because it's going to help you better position yourself as an expert, whether you're just starting out or even if you've been in your field for ages, I promise you that. And if you are somebody who is just starting out as an expert and you're wondering how you can become that expert in only 30 days, you're about to learn how. Now, I'm going to tell you how I went from virtually an internet nobody. I was fairly well known in Philadelphia, but outside of that, nowhere. My original podcast was about my home city of Philadelphia, but outside of Philly, nobody really knew who I was about 18 months ago. And today, I'm fairly respected, I think in the podcasting world, I've started to hear people mention me on Twitter and Instagram and some lists with some of the really, really most impressive podcast experts out there. I've started to see my name on those lists, which is absolutely ridiculously unbelievable. And it's in only 18 months. And you know, I've been able to build this audience of over 10,000 podcasters in only 18 months. And so today, I'm going to lay out how I did that and how you can do the same thing. Now, first of all, before we do that, you have to understand why the expert industry is growing so fast and why it is so profitable and why this is such an opportunity today. And mainly it's because, you know, over the past 20 years, we've gotten access to the internet. And basically, since the advent of the iPhone and the smartphone, pretty much everything that's ever been known about anything is now available to us instantly in our pockets. It's kind of nuts if you put it that way, but that's, it's true. You can literally learn anything that's ever been known by any human in the history of humankind or recorded, I guess, right now by googling it, right? And so that is absolutely a blessing. It is unbelievable to be living in a time like this, but that also comes with its own challenge too much information, right? So when you have literally access to everything that's ever been known and ever been said, it's pretty much impossible to filter the signal from the noise, right? It's just totally overwhelming. It is, you know, if, if drinking from a fire hose is hard, this is like trying to swallow the entire ocean, right? And so that is why the expert industry is booming because experts are there to synthesize the best information that is available online and their own real life experience and distill it all down into something that the person that they're helping can easily understand, believe and implement. That is it. That is your role as an expert and that's why the industry is booming today because there is such a need for someone to filter through all of the information that is available to us and figure out exactly what works and how to teach other people exactly what works with the limited amount of a time and attention that they have, okay? So that is why this is so successful and so profitable and why I recommend to everyone to consider something like this because you don't necessarily need to have decades of experience to be an online expert. You just have to know stuff about the thing, right? So you can become an expert in something by yourself in 30 days and I'm about to teach you how. So in order to be a successful online expert and to have a successful expert podcast, you really only need to have two things. The first thing is a specific outcome that you can promise to your audience and ideally a time frame that comes with that outcome. This is the first mistake that I see a lot with experts is that they don't promise any sort of outcome or at least the benefit that they promise for working with them or listening to their podcast is vague and I don't think there's been a single episode of this podcast where I didn't mention how you should be more specific with everything that you do. So if you promise vague outcomes like better wellness, fitness, better mental health, success, growth, things like that, those are vague. Those mean nothing to the individual. They mean nothing to the listener who looks at your podcast and you say, I can give you fitness. They don't know what that means, right? That isn't something that they can imagine having because it's vague. There is no moment where you can say, I didn't have fitness and then I did have fitness. It's just it's a spectrum. So what you need to do is you have to pick a single measurable outcome that can be your go to. I help these people achieve this in this timeline, right? That is what you have to have. For me, I help podcasting entrepreneurs 10X their audience over the course of a year and generate revenue aka monetize while doing so. Okay, that's what I do. I don't just say I can help you grow and monetize your podcast. I have to put something specific behind it. And so if you're in fitness, for example, you also have to provide something specific. Like I can help you see your ad before you're 30 or I can help you lose 10 pounds in the next six weeks or whatever it is. I don't know. No matter what your expert calling is, you have to have a specific outcome that you can promise. And that is scary because people who you help will know whether you've actually delivered or not. So if you say, I help you with fitness, you could tell people, well, I've done my job. I've helped you with fitness because you they can't really prove whether they're fit or not, right? Because it's not a concrete yes or no, I have this or I don't outcome. So you have to put your neck out there and say, Hey, I'm going to be able to help you achieve this in that, right? So that's number one. And the rest of this episode is going to assume that you have that. And by the way, that's one of the biggest things that I see seasoned experts, quote unquote, people who have been their industry for decades, miss and they're very, they're, they're very proud of their success. They are, they know that they have experience, but they do not promise any sort of outcome. And so they can't really attract any audience, right? So that's number one. And the rest of this episode is going to assume that you have that. You have a specific, measurable, provable outcome. And so step two is then, okay, how do we actually make that happen and how do we actually teach people how to do that thing? And this when it comes to helping people grow and monetize their podcast, this is the piece that I was missing for a very long time. And, and so to demonstrate how I figured this out, I learned from one of the greatest in the game at being an expert first hand. So it was back in the fall of 2019, when I was helping podcasters here and there, some independent, some, you know, I worked for some bigger media companies and I, you know, was able to help people grow and monetize. But I was frustrated because even though I had already grown my own podcast, which was about my home city of Philadelphia, I had already grown that past six figures in about a year and a half, I was telling people what I did and what they should do. But what drove me nuts is that it really wasn't working so well. Like I, they just weren't getting the same results that I was able to get. And really the people that I was trying to help came, fell into one of two camps, either they just, I would tell them what to do and, you know, spend laborious tons of time telling them how everything works and then they wouldn't do it or they were trying to do it, but they really, really sucked at it. I just couldn't get it in their head how to actually do that. And it was at this time, I was super stressed. I had a bunch of clients for Q9, which, which is my company and at the time we were, you know, producing shows for bigger media companies and I was just totally, totally stressed, not having a good time and entrepreneurship. And it was at that moment when a very good friend of mine, who's named Sam Zef, who I love dearly, I didn't actually know him too well at this point, but we got together for a couple drinks and it was right then and there that he actually offered me a free ticket to travel down south to Miami, Florida and attend Tony Robbins unleashed the power within, which is Tony Robbins standard, you know, flagship four day seminar. And you know, I've always been into personal development stuff. And even though at that point in time, the whole Tony Robbins thing seemed a little culty from the outside, but I was like, Hey, this dude's offered me a $10,000 ticket. He's just trying to pay it forward because he was gifted it as well. And so, yeah, why the heck not? It's free. And what I learned at that seminar, a couple weeks later, completely and totally changed my life. And I'm pretty, it's pretty safe to say that you would not be hearing my voice today if I had not gone to that and I almost bailed on it because I was thinking about being a schmuck and bailing on that because I was so stressed out with my business. But I had already bought the flight and I didn't want to disappoint my acquaintance. Sam, so I'm so glad that I actually went, Sam and I became lifelong friends through this experience together. And it was incredible. What I learned did absolutely change my life. But what was even more impactful for me as far as my success as an expert was how I learned the things that I learned at this Tony Robbins summit. And so it's an intense four day thing unleashed the power within. And throughout the course of the four days, Tony Robbins and his team were able to explain to the 13,000 people in this basketball arena who had gathered to hear them teach. They were able to explain complex psychological things like behavior change and mindset shifts. And personal growth in really, really, really simple and easy to understand three and four step frameworks, everything was the three steps to this and the four steps to that. And what's cool is that some of the stuff that they were articulating were things that I kind of already understood, but didn't really, really understand that I understood it. If you know what I mean, like it had never been articulated that simply to me before. The other half of stuff I never even thought of, but in either case, as I heard these frameworks, and they were so simple that I could imagine myself implementing them. And just in a couple moments, understand what they were talking about, it felt like flips were switching in my brain and just potential and beliefs were being unlocked. Just by the way that Tony Robbins and his team were teaching their frameworks. And I thought, my goodness, this is how I have to teach people how to grow a podcasting business. I was trying to teach everyone that I came across all of them, my new details and optimizations and the advanced tactics for how to grow and monetize a podcast. And it was falling flat. People were either getting totally confused and overwhelmed with what I was trying to teach them and they were giving up or they weren't able to understand the fundamentals of what I was teaching them. And we're getting lost in the sauce of all the optimization and advanced stuff. So they would try to implement what I taught, but it would fall flat. And so I came home and over the course of a couple months, I read five books that I thought would help me teach podcasting and that were about podcasting and online growth. I was able to, as I read those books, I was able to notice other frameworks, other ways of simply teaching things. And I was able to apply those teachings retroactively to the things that I had experienced in the past with my own podcast. And it was through that, through just reading like five books that I was able to create the first version of my six figure podcast business framework. And so if you haven't heard it before, I go over it in a very recent episode. It was from this past December 2021. The episode is called How I Took Grow the Show Past 500K in one year. And it's in that episode that I break down in painstaking detail, exactly how this framework works and how you can use this framework to grow and monetize your podcast to six figures. But in a nutshell, this is what the framework is step one is you need to be more specific with who you're trying to reach and what your show is. That concept was initially articulated to me like that via the book Make Noise by Eric Newsom. And by the way, episode two of this podcast is Eric actually discussing these things. Right? So that's step one of my framework. Step two is called Targeted Daily Engagement, which is the social media growth framework that I created, which helps, which has helped thousands of other podcasters get 10, 25, sometimes even 100 plus per cent monthly audience growth. And guess what? I created that framework in the fall of 2020. And that framework was a combination of a bunch of stuff that I learned from reading books and also, you know, experiences that I had with other people and from following several social media growth gurus. The really, really impactful book there, by the way, for me was Traffic Secrets by Russell Brunson. That book, you'll see a lot of Targeted Daily Engagement, like the precursors to Targeted Daily Engagement. So that's step two of my growth framework. Step three is to outsource the grunt work of your podcast. So you should not be doing all the editing, doing all the administration work, doing everything kind of willy-nilly, like in a way that's inefficient. And that step, that framework comes from Tim Ferris' The Four-Hour Work Week, his framework to eliminate, automate and delegate your work so that you can achieve what most people achieve in 40 hours of work in four hours instead. And then step four of my framework is to convert your listeners to customers. Now I'll admit that is today's version of that step four. And that one is mainly built from my own experience, monetizing two shows, past six figures, and advising podcasters from all over the map, from Indian Newbies to big media companies. Suffice it to say that this one didn't necessarily come from a book as it came from experience, but the first three steps pretty much came from books. I'm able to adapt them for the specific podcaster, but I didn't come up with it by myself. That would be reinventing the wheel. I just synthesized this information and was able to take it, synthesize it, simplify it, and present it to you in a way that you can actually understand and implement, right? And so as soon as I created that framework, I then launched this podcast, which is called Grow the Show, which allowed me to and allows me to explore these ideas further and to further refine my framework. Now since doing this, since understanding how frameworks actually work and how to put them together and then simply just consuming a little bit of outside information and synthesizing that information, I've been able to help thousands of podcasters actually get results in growing and monetizing their show. This business has generated more than half a million dollars in a year. I have a team of five, an audience of over 10,000 and over 150 high-ticket clients, and this is all based off of frameworks that I that didn't exist in my mind before 2020, right? And so you can do this too with whatever it is that you're an expert on, even if you don't have a framework yet. And I'm about to tell you right now exactly how you can do that. So here it is. Here's how you can become an expert on anything in 30 days or less. I call it the Musk model after Elon Musk. Elon Musk, I'm sure you've heard the name, one of the richest people in the world, and he's also one of the smartest people in the world. He is the CEO of several companies, and one of those companies is called Space X. So Space X is a company that several years ago was founded to create new rocket ships. And after the arms race for space with Russia, the competition between the US and Russia ended, the US stopped investing in space. And so there really were only a couple companies that existed that made rocket ships. And what they did was really, really outdated and inefficient and expensive, especially since the US government would just pay whatever these companies said. So Elon Musk saw that, first of all, he decided that he wanted to help humans colonize Mars. And so he saw the next step in that process to improve our rocket ship technology. And in order to do that, he wanted to create a new rocket ship company that could compete and could force the industry forward because it had been stagnant since the 60s. So he created Space X, but guess what? He had a problem. He didn't know anything about rocket science, not the first thing. He was somebody who made a billion dollars as the co-founder of PayPal, which is just online payment processing. He didn't know the first thing about space or rocket ships. So what did he do? Well, there's a link in the show notes to a business insider article which maps it out, but I'll summarize it for you. He read five books, and he spoke with experts, and he built a network. That's all. That's all that he did. Now, Elon Musk is super smart. He's way more smart than either of us, you or me. But that framework, that strategy, applies. And that's exactly what I did to create my podcast growth business. Read some books, talk to some experts, and synthesize all the information, right? So all Elon Musk did to learn rocket science was read five textbooks about rocket science, and then ask questions to a bunch of the biggest experts in the world. You can do the same thing for whatever it is you're an expert on, because guess what? It's not rocket science, right? So if you want to truly be an expert in something as soon as 30 days from now, here's what you have to do. Number one, decide on that outcome that you want to help people achieve. I help X's achieve Y in Z time frame. Do not skip that because none of this will work if you do. Once you have that, all you have to do is do 30 minutes of research to find out what the top five books are in your space, just five, not all of them, not 100, just five. Then over the course of the next 30 days, read those books. Now that's a book every six days, that's intense, right? If you really, really wanted to take your time with this and becoming an expert was not a priority for you, you can take longer. But if you really want to go all in, read a book a week, one book per week, five weeks, something like that. Read those five books while you're doing so, take notes and note how they relate to each other, note the different things that they teach. And while you're doing so, and as you learn the different facts and figures and strategies and frameworks, you will be, if you have spent any time in the industry that you want to be an expert in, which you should probably have done that if you're trying to be an online expert, you will be reminded of specific situations, lessons and stories that you have learned that have demonstrated those strategies in action. So just like me, at Tony Robbins, he wasn't teaching me all stuff that was completely brand new for me. He was teaching me stuff. He was presenting and articulating things and concepts to me that I kind of already knew as a human being, but I had just never heard it articulated in that way before. And when I heard it articulated in that way, it made a bunch of past stuff that happened in my life make tons of sense, right? And so that's going to happen to you as you read these books and go through these vessels that have all of the knowledge and strategy that you want to help other people with, okay? So while you're doing that, you're going to read these books. They're going to teach you how to do the things that you want to help other people do. You're going to be reminded of stories where you learned those lessons. You're going to be like, oh, that makes sense. That totally has happened to me before. And even better, you're going to be reminded of stories of other people that you've worked with who've experienced that as well. So as you're reading these books, take notes on the books, take notes on what you're learning and how it relates to the things you want to teach and take note of the stories that pop up in your mind because those stories are going to be what help you teach these lessons to other people, right? So I just told you the story of me learning this at Tony Robbins. That's the key story that helps you understand what I'm teaching you right now, right? So you need to have your own stories that help you teach the things that you want to teach because if you don't have stories, then it's incredibly boring and nobody learns everything. And that's why school sucked growing up. That's all you have to do. Literally read five books. It's incredible. And something that I've learned recently is nobody reads. School did such a good job of destroying anybody's interest in reading books that nobody reads them. And because of that, nobody knows anything. So if you want to instantly within 30 days have probably about 80% of the knowledge that exists in your field, just read the top five books and you will know more than 80% of people that are experts in your field because they're not reading either, right? So just five books. And I'll tell you right now, you're going to get addicted to reading after this because I was not a reader until I did this and now I read about a book a week. So that's literally all you have to do. Read those books as you're going, distill the lessons and the knowledge in those books into your own three or four step framework for how your audience can achieve the outcome that you're promising in blank time frame. That's it. Write your own framework and then go out and help people to do that thing using the framework. Right? Now, you might do that free at first. If you're really just starting out, be prepared to do that for free. Just say, hey, listen, I am putting together a coaching program that helps X do Y in Z time frame. And I would love a great case study. Can I help you do that for free? Who's going to say no to that? Help them for free. Give them everything you got, put everything you have into helping achieve that outcome. Then you will have what's called a case study and you'll have more stories to use when teaching other people how to do that thing. But then as you're doing that, because you guess what? You have a podcast, you can then go and interview the people who wrote those five books and have them on your show. Why do you think the very first guest of this podcast is Eric Newsom, the author of Make Noise? That book played a key role in me developing my six figure podcast growth framework that I am here teaching you today. So I had to go talk to Eric. And now Eric and I communicate a couple of times per year. He has guests coached in the Grow the Show podcast accelerator multiple times and we'll do so again every once in a while. He comes in and does Q and A with our with our accelerator students. And we have a great relationship, right? You can too with the other experts in your field. It just puts you to the front of the line. If you are willing to read these five books and then interview the authors, right? And so by doing this by literally going out reading five books, synthesizing the information into a easy to understand and implement three or four step framework, going out and helping people using that framework to test that it actually works and then building relationships with the people who wrote the books that taught you those things, you're in business. It's going to help you achieve so many things, right? It's going to help you further your understanding of the lessons that you're teaching. This is going to grant you immense credibility with the experts, by the way, as well, which is cool because they can transfer their credibility to you. And it's just going to do so, so much more to further to completely fast track your standing as an expert. Because guess what? A lot of the other experts out here are not reading. They're just out here making big promises, selling people into their programs. The promises don't deliver and then they just keep doing that. And they don't grow and you literally can beat them in a matter of 30 days if you just read some books, right? So that's it. Now the cool thing about this is your framework can and will evolve with time. So my framework looked different when I launched this podcast. And actually if you go back and listen to episode one of this podcast, you will hear me walk through my framework and it's going to sound a little bit different than how I articulate it today because I have a year and a half of experience helping hundreds, thousands of other podcasters under my belt and your framework evolves with time, right? It evolves as you continue to learn information and talk to other experts. It evolves as you work with people and you see, you know, what teaching methods work, what, what don't work. And as you continue to teach and observe what works and what doesn't, you're able to consistently continuously refine what you teach. And that is your job as an expert to continuously simplify and refine. That is your job as an expert and a teacher, simplify and refine your framework. Now I'm going to give you a word of caution as an expert, right? Meaning as an expert of experts, I don't know. You're going to need to resist the urge to make the things that you teach more complicated in order for yourself to sound smart. So experts, coaches and consultants do this thing where they take things. And as they teach them, they make them more complicated than they actually are. Consultants do this especially. And if you're a consultant, you probably know what I mean, right? And so consultants will do things where they make the stuff that they teach and that they help with seem more complicated and people do this to protect their job, right? If you can't understand what it is they're teaching you, then you will continue to need them and you will continue to pay them, right? The actual true experts and teachers of the world go in the opposite direction. They take complicated things and make them simpler. Why? Because the more simple you can make your teachings, the more likely someone will actually understand and implement what you're teaching, right? Because success is all about execution. So if you can make the execution of the thing you're teaching people do perceived as easier for them than it actually is, it is more likely to occur because they are more likely to take action and stick to the fundamentals. So you do not help people by explaining all of the nuance and all of the complications and the optimizations and the advanced tactics. And by the way, if you are looking to achieve something like marketing or growth or whatever, advanced tactics and hacks are not what's going to help you. It's always doing more of the fundamentals. You're probably missing the fundamentals, right? Now of course, there is an unbelievable amount of nuance in anything, right, and complications. The work that you do is complicated and it's hard. That's true. Okay? Yes. But if you're trying to teach someone something, you're not going to help them by overcomplicating things or even conveying the actual like regular complication level, you need to simplify and they will actually understand it and they will implement it and then they will find their way to the complication and to the nuance and to the advanced tactics, right? I can't tell you how many times I'm explaining something simply on the internet and people comment on it, whether in the Facebook group or on my Reels or whatever it is. And people comment like, who's a professional marketer or I'm in sales and blah, blah, blah. And they comment that it's not as simple as you're talking about and I'm like, dude, I know it's not that simple. That's okay. Like your ego can just relax for a minute. And that's what's happening. People's egos are threatened by the idea that what they do professionally can be articulated that simply, right? So when you articulate something simply to help somebody and someone whose job is that thing, here's it, they attack you because that threatens their ego because if it really was that simple, then they wouldn't be that impressive. That's obviously not true. Obviously, what they do is more complicated than that. That's not what we're doing here. We're trying to help somebody start with this thing, right? So when you inevitably do this, when you take the complex thing that you're trying to teach people and you simplify it and you refine and you make it sound like something a third grader can understand, you're going to get people who yell at you and say, that's not right. It's more complicated than that. When you do that, understand that you've just inadvertently threatened their ego and that's what they're attacking. They're not attacking you. So kindly think of them for providing their professional expert perspective and sometimes I'll even be like, wow, you know more than I do about this. Just move on and don't change anything, right? Because the fact is this, 80% of the results that you're trying to help people achieve can be obtained with 20% of the knowledge, right? So just do yourself a favor and keep out of the internet. You know what measuring contest and when others try to make themselves feel like they're smarter than you by arguing with you about marginal strategies and advanced optimizations simply don't play the game, thank them and continue focusing on simplifying and conveying the fundamentals to your audience to the people who are a few steps behind you, right? The true skill as a teacher is to leave out the nuance for now and to resist over complicating things to make yourself feel smart as the teacher and wait until the student has the fundamentals down pat, right? Now the best example that you can see this dynamic that I'm talking about in action is the fitness industry, right? The entire fitness industry, see the thing is complication is very, very easy to market and sell and that's why you hear about a new diet or a new workout plan, which just so happens to have a trademark name each and every week and it's because when you're a beginner you assume that the thing you need is really complicated, right? And that's advanced and so you'll be initially drawn to the people who seem to present it like it's really complicated and really complex, right? Because you're a beginner, you don't understand that, right? And so you see someone explaining something that's really complex, like you need these nutrients and you need this and that and you're like, wow, I didn't understand any of that, this person must really know what they're talking about, right? But really fitness, like if you want to lose weight or gain weight, it comes down to three things. Number one, how much protein did you eat today? Number two, how many calories did you consume today? And number three, how much did you move today? It's that simple, that's it, right? That's it. If you want to lose your gain weight, it's those three things. So and please don't come at me fitness professionals, I know I'm coming at your existence right now, but you know it's true as well. So instead, you need to do what I just did with fitness and with what you're doing, make your stuff sound simple, listen, it's all about just being really specific with your audience, going out on the internet and making more people discover your show and then being consistent behind it. It's that simple, right? And it's like, wow, I can handle that, I can do that. And so people are going to hear you say it simply, they'll hear it as something that is actually attainable and they will flock to you because they will actually take action on the things that you're teaching. It's going to build their confidence in you and in themselves, they're going to be like, wow, it's that simple, I can do this. And then down the line, they can discover the nuance and you can help them with the advanced tactics once they get the fundamentals down. And so this is how I've been able to help thousands of podcasters to grow their audience without ever even meeting them. Once you discover TDE, which is my audience growth framework on social media, it's very simple and it's very approachable. It's simply 15 minutes a day, go to where your target listener is and engage with them thoughtfully. That's it. No posting, no consuming, just engagement and you get results in hours. I get comments and emails every single day of people who were able to double their social media audience in the course of a month and I have never met them. They listened to one episode of my podcast and that's it. And that's awesome because it's simple and it's attainable. Right? So if you are a podcaster who is looking to find their place in the expert landscape, here's what you have to do. Number one, decide on a concrete measurable outcome that you want to help your audience achieve, ideally within a concrete time frame as well. Once you're there, by the top five books that help other people achieve that outcome, that exists. Just go on Amazon and sort by popularity. Then read them and as you're doing so, take notes and also note your real life experiences that map to the things that are taught in those books. Then number four, take what you've learned, synthesize it and develop your own simple three or four step framework that combines the frameworks that you learned in that book into your own framework and share the stories of your own experience when you talk about that framework, right? And number five, start testing that framework by going out and helping people, step one is this, help them do step one, then help them do step two, then three, then four. And if they get the result that you promised, boom, you've got yourself a trademarkable framework and you can write that book and start that podcast or grow the podcast. You know what I mean? The goal is to have a case study of you helping somebody else achieve that thing via your framework. Then while you're doing that, you can reach out to those five authors of those industry standard books if they're still living and they're willing to do so, interview them on your podcast further your own understanding of their frameworks and build relationships with them and you will have short-circuited everything and shortcut the line to the front. You will be an expert who has not only a promise that you can make, but a way of fulfilling that promise to your audience and your presence will grow, your program will grow, your revenue and income will grow and you can have fun simplifying and refining your framework as you go and just keep rinsing and repeating that, keep helping people refine and simplify, help refine and simplify until you don't want to do it anymore. And that's it. And so that is how you can become an expert on anything in 30 days. It is how I became an expert on podcasting in about a year and a half. It took me long to figure this out and my goal is to help you short-circuit that and do everything that I've done even faster than I did. And so even though I did and do have the experience of taking two shows past six figures, this is what has allowed me to teach other people to do the same thing as well. So whether you are at the very beginning and you're just trying to figure out what you want to be an expert on or you've been at this for 20 years and you can't figure out why it's just not landing with people, just do this. And if you want help, if you want advice from me and the thousands of other podcasting experts who are in the Grow the Show free Facebook group, then join us and simply post a question. And we will be happy to help you refine your outcome or your framework. So I hope to see you there in the free Grow the Show Facebook group post your framework. I would be glad to put some feedback on it. Just make sure you tag me in it because there's a lot of activity in there and I don't see everything. And other than that, stay tuned for next week and check out the YouTube channels brand new link is in the show notes.