76: How to Use Social Media to Grow Your Podcast in 2022

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This episode is jam packed with priceless information that you will need to grow your social media following as a podcaster. 

Gaining a following on social media can be a challenge for podcasters because of the number of clicks it takes for a potential listener to go from a social media platform to listening to your podcast. Traditional social media strategies don’t offer the same conversion when it comes to trying to promote a podcast.

That’s where we want to help, and we have the answers for you. These tried, tested, and true strategies will allow for you to gain the right listeners in the right corners of the internet for you. It’s a dance between authenticity and a deep understanding of who your audience is or could be.

Today’s episode is a deep dive in social media where our host Kevin Chemidlin takes you through each intricate step of what works and what doesn’t, as well as insider tips on how to leverage social media in a way that works for you. This is expert advice that you don’t want to miss.

By the end of this episode, you will know which platforms you should be on, what type of content to post on those platforms to get maximum growth, and how to fit that all into your schedule as a podcaster and business owner.

Topics discussed in this episode:

• Three fundamental things social media does for podcasters
• 2 main challenges podcasters face when trying to gain listenership via social media
• 2 general principles to help grow your online audience and gain listenership
• The current social media landscape
• Why is the way TikTok functions revolutionary for podcasters?
• Should podcasters be on all social media platforms?
• The 1-10K rule
• How to choose which social media platform is right for your podcast
• How to create content that your audience actually cares about
• Are audiograms still effective?
• What kind of content on social media gives people a dopamine hit
• Hook theory: a three-step framework
• 3 types of podcast social media content you can publish to grow your social media
• How to structure your social media post using summary content
• How to incentivize listeners
• Real-world examples of what to post on social media
• An example of a native hook and how to make a reel in Descript
• How to repurpose your podcast content on social media
• How much content should you share so people will listen to your podcast
• What kind of content is best for which social media platform
• How to include personal content about you the host
• Do we recommend social media ads?
• How to grow a Facebook group
• Should you put out a post saying you are open to sponsorship?

If you want to learn more about TDE, check out episode 9 here:  ‘Targeted Daily Engagement: How To Use Social Media to Double Your Audience’.

Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.

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