265 | The 8-Step System to Get Podcast Sponsors (Even With a Small Audience), with Justin Moore
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
"My audience is too small for sponsors" — that's the misconception keeping you from earning real revenue.
In this episode, expert Justin Moore shares how any podcast, regardless of your download numbers, can land sponsorship deals. You’ll learn how to write a pitch that can’t be ignored, why you should ditch your media kit pricing, and the one question that gets 75% of brands to reveal their budget. His tips will help you close your first deal and turn it into a long-term partnership!
Topics Discussed:
Introduction (00:00)
Why CPM pricing doesn't work for podcasters (02:19)
Inbound vs. outbound sponsorships (03:42)
Justin’s 8-step sponsorship wheel (05:12)
Why you shouldn’t pitch to big brands first (25:19)
The sponsorship continuum: when to start pitching (27:08)
Where to find the right brands to pitch (32:00)
Three things brands will pay you for (35:30)
How sponsorships actually help your business (38:29)
Get Justin’s book, Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships, here: https://www.sponsormagnet.com/
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
This episode was produced by Podcast Boutique https://www.podcastboutique.com
