142: Announcing the 12 DAYS OF PODCAST GROWTH!

This is Grow the Show, the podcast to help you grow your podcast. My name is Kevin Spitlin, I am your podcast growth coach and as your podcast growth coach, I am here to say it is time for me to give you the overall 30,000 foot view on how you can grow and monetize your podcast even further in 2024. In order to do that, I am going to be doing something over the next two weeks that I have never done before, which I will announce in a moment. But first, let me give you a little bit of background on what brings me to this announcement. So I have been helping podcasters to grow and monetize for about three and a half years. I founded Grow the Show in July of 2020 and a lot has happened since then. I've had several different offers, meaning I've had several different ways that people can actually pay me and my team to help them grow and monetize their podcasts. And through those different offers, I've been able to work directly with more than 400 podcasts over the past three and a half years. And as you can imagine, by doing that, I have learned a lot on what makes a successful podcast and what makes a successful podcast err. Now, what's also true is that this show, the Grow the Show podcast, has reached more than 40,000 podcasters over the past three and a half years, which is insane. And so not only have I worked directly with 400 shows, but I've been able to impact 10,000 times that, or 10,000 or a thousand or whatever, not a math major, right? But either way, suffice it to say I've done virtually nothing over the past four years of my life, except help you grow and monetize your podcast. I literally moved a thousand miles away from my hometown in Philadelphia. I moved to Florida and have 100% focused on this business for basically the last four years. And so in doing so, I have learned so much about how to grow and monetize a podcast. And what's great about teaching other people how to do something is that when you teach somebody else, you get such clarity yourself on how to do that thing. Now since it's the end of the year, I've done my annual review process going back and reviewing, you know, how this year went personally and how the year went in business. And in doing so, I went back and I reviewed my course material that I have available inside Grow the Show Pro, which is my paid membership. And so inside Grow the Show Pro, there's 90 plus training videos. And so a couple weeks ago, I went through and I reviewed all those training videos. And as I was doing so, I thought to myself, hmm, I think it's time to revamp this. I think it's time to update and reshoot these training videos. For a couple of reasons. Number one, because as I've said, I've learned a lot about how to more simply and more clearly articulate how to grow and monetize a podcast over the past couple years. And what's also true is that things have changed in podcasting a lot, particularly over the last year. The social media landscape is different. There are new platforms. Some of them are named differently. The podcast world has been taken by video storm. So now with each and every passing year video and audio is synonymous when people say podcasts. And what's also true is AI has so disrupted the online content game. So due to all these reasons, it's time for a refresh in how I teach and how I articulate how to grow and monetize a podcast. But that's not only true for my paid material. So yes, I'm due to update my paid material with brand new course material. And I am in the progress of doing that. I've completely rewritten my whole course, which comes out to like 40 to 50,000 words. It's basically I've written a book. But what's also true is this. There are tons of grow the show podcasters who are not in grow the show pro. I hope you'll consider joining, but either way, you're not in or not yet. And you listen to this podcast as a main source for how to grow and monetize your show. And so I also went back and reviewed all of my podcast episodes that I've published. And the thing is, I've learned that when people discover grow the show, what they tend to do is they go back to episode one and they listen to all of them. But the thing about that is some of the stuff in the early episodes of Grow the Show is either tactics that are a little out of date. So the online strategies has changed or I've said I said stuff in those early episodes that maybe I don't agree with anymore, maybe it doesn't work anymore. And overall, as I've said, through learning, through becoming a seven figure entrepreneur over the past four years, I'm able to articulate things a lot better. So what I've identified is that the time has come for me to release an ultimate guide to growing and monetizing a podcast in 2024. And so that is what I'm going to do over the next 12 days. So here is officially announcing the 12 days of podcast growth. For the first time ever, I am going to be publishing daily episodes here on the Grow the Show Podcast feed. So today is Monday, December 18th, beginning tomorrow, Tuesday, December 19th. For 12 straight days, I am going to be publishing an episode onto this podcast feed that basically teaches you my methodology for how to grow and monetize a podcast. So it's going to be 12 short audio episodes and what it's going to amount to is essentially a totally free audio course on how to grow and monetize your podcast. And what's important is that the entire methodology is going to be in one place. So instead of having to scroll through and find all the different episodes that I've released on different topics like intros and retention and growth and getting featured in other podcasts, you name it, you name it, it'll be 12 episodes in a row where you get all of what you need to know to grow and monetize a show in 2024 in one place. So that is what I am here today to announce here to the feed. Now in addition to that in tandem with the daily episodes here on the Grow the Show Podcast, I will also be publishing to my email list daily instructional emails on what you need to know to grow and monetize in 2024. So if you are an audio learner and you are interested in this audio course, just stick with me. Stay here. Stay subscribed to the Grow the Show feed. Beginning tomorrow, you will get the first audio lesson. If you are also someone who likes to learn via reading and or if you want daily reminders in your inbox that there is a new lesson available, just go to 12daysofpodcastgrowth.com. That's the number 12 one to daysofpodcastgrowth.com. The link is also in the show notes. Simply add your name and email and you will be added to the email version of the course where you will get each lesson in your inbox each and every day. What is it for today? Tomorrow I will be right back here wherever you listen to podcasts with the first lesson in this free audio course. My name has been Kevin Schmidland and for the first time ever, I will see you tomorrow.