140: From Passive to Passionate: How Brian Luebben Built a Multi-6-Figure Biz Around His Podcast

Today's guest Brian just released a new book! Check it out here.

This episode was originally published in July 2023.

In this episode, we share the story of an independent podcaster who launched this show in the fall of 2021 while he had a corporate nine-to-five. Fast forward just a year and a half. And he's quit that nine to five. He's traveled to 28 countries. His podcast gets 50,000 downloads per month, and the business that he has built around the podcast is on pace to hit 1.3 million in annual revenue. His name is Brian Luebben and he's here to tell you how he did it and how you can do the same.

Topics discussed:

• Importance of structure in content creation
• Using categorized questions to address customer problems
• Discovering engaging hooks for videos on platforms like TikTok
• When to record videos to leverage peak energy levels
• Benefits of building habits and regularly producing content
• Mixing hour-long interviews with shorter repurposed episodes
• Maintaining consistency in delivering daily episodes
• Tips for audience engagement and growing a loyal following
• Balancing quality and quantity in content creation

MORE FROM Brian Luebben:

Listen to his podcast, Action Academy

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