127. How to Monetize Your Podcast by Launching a Course, with Amy Porterfield

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio-quality sound and video and get 15% off a membership plan.

In this episode of Grow the Show, Kevin is joined by course creation guru, Amy Porterfield, to share the secrets of monetizing a podcast by launching a digital course. Amy breaks down her unique "Sweet Spot" formula, guiding podcasters on how to pinpoint their niche, leverage their expertise, and create content that resonates. She emphasizes the importance of understanding where people are already spending money and choosing topics that genuinely excite the creator. Moreover, Amy introduces the innovative idea of using AI, like ChatGPT, as a course creation assistant, offering a fresh perspective on generating content ideas. For podcasters eager to expand their revenue streams, this episode is loaded with insights!

Topics discussed:

The "Sweet Spot" formula for course creation.

Leveraging AI, like ChatGPT, for course content generation.

The importance of understanding where people spend money.

The role of passion and excitement in choosing a course topic.

Essential technology tools for course creation: ScreenFlow, Kajabi, Searchy, and ConvertKit.

Pre-launch strategies for digital courses.

The significance of collecting pre-sales for course validation.

The value of learning from someone who's gone before you.

The impact of investing in your business, even when starting out.

The importance of course structure and ensuring content resonates with the audience.

More about Amy Porterfield:

Amy Porterfield is a powerhouse in the world of digital entrepreneurship. Starting off in the corporate realm, her career took an unexpected turn, leading her to become one of the foremost figures in digital course creation and marketing. From one-on-one consulting to designing her own online courses, Amy's journey is defined by her relentless pursuit of excellence. Amassing over 14 years of experience, she has crafted successful digital courses that not only drive massive profits but also offer valuable insight to users. Whether it's her razor-sharp strategies or entrepreneurial spirit, Amy's proficiency in the field of digital course creation is unmatched.

Amy's website:

https://www.amyporterfield.com/

Course Confident Bootcamp:

https://amyporterfield.spiffy.co/a/1X7CoB6qpp/1144

Online Marketing Made Easy Podcast:

https://www.amyporterfield.com/amy-porterfield-podcast/

Follow her on Instagram:

https://www.instagram.com/amyporterfield

JOIN GROW THE SHOW PRO

See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)

MORE FROM KEVIN:

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!