126: How to Engage and Compel Your Audience with Every Piece of Content

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Okay, so I think we can all agree that artificial intelligence is here to stay, right? It's what everybody in the podcast world is talking about, and even now, in its early days, it's starting to really have an impact on how podcasters make, promote, grow, and monetize shows. But because it's so early, things are kind of all over the place, and I don't know about you, but I find it a little overwhelming to figure out how and how much to use AI in my podcasting workflow. On top of that, I'm starting to notice something as I see podcasters using AI to promote their shows on social media, and that something is this. A lot of the AI generated content sucks. It's clear to me that there are many podcasters who are using AI tools to help promote their show, but they're expecting AI to do everything for them. So they use an AI tool to crank out tons of repurposed content, quote unquote, and they're spending no energy at all to actually make sure that the content that they're posting is objectively good. And this is a problem because in my opinion, it's better to post no social media content than to post bad social media content. Now, that said, these AI tools are marketed to do exactly what I just described. They're supposed to take promo content creation off your hands, right? Well, this is what I want to explore today on the show. How can we, as podcasters, utilize AI to save us time? Yes. But how can we use the AI tools available to us to make sure that we're posting social media content that is good? It's effective. And it actually makes people want to tune into our podcast. Well, if you want to know the answer to that question, you are in the right place. Because today on the show, I've invited my good friend, Diedra Shen to join us and talk about how we can find the happy medium between having AI do all the work for us and having some good quality assurance for our content. Diedra is the co-founder and CEO of CapShow, which is one of the top AI tools for podcasters in my opinion. We use CapShow here at Grow the Show to help with our production process. And I found that CapShow as of today is the tool that's best suited for expert thought leader shows like mine. And the reason that it's so good is because it actually tease up repurposed social content that makes people want more. It makes them want to follow you on social and it makes them want to tune into your podcast. So how does it do all that and why is it different? Well, that's what I've invited Diedra to come talk through with us today because the big difference is that CapShow creates content using a key marketing strategy. And that marketing strategy revolves around honey. Stick with me, I can explain. This is Grow the Show, the podcast to help you grow your podcast. My name is Kevin Schmidland, I am your podcast growth coach and my mission is to help you get more listeners and monetize to the max so that you can have a thriving podcast business. Today on the show, you're going to learn three things. Number one, you're going to learn to understand the concept of a content honey trap and how that strategy is going to help you convert strangers into listeners. Two, you're going to learn how to balance the power of AI with your uniqueness as a human. And number three, you're going to be able to create podcast promo content faster and more effectively so that ultimately your podcast downloads will go up while your stress levels go down. So if that all sounds good, then stick around to this episode of Grow the Show. Okay, so as I mentioned before, Diedra Shen is the co-founder and CEO of CapShow, which is an AI tool that automatically creates show notes, social media posts, blog posts, and other promo content based around podcast episodes. And admittedly, there are a lot of those types of tools around today. But what's different about CapShow is that CapShow is specifically built around the idea of a content honey trap. The idea is this, if your podcast content is made using honey traps, it's going to be more effective in getting listeners to actually check out your show. But hold on a second. What the heck even is a content honey trap? I'm going to prep this with this is nothing mind-blowingly different. What we basically, in short, a content honey trap is how you can create a great deal of curiosity, so that it hooks someone in. You know, where every time, like any of us entrepreneurs and marketers, we learn about hooks and how to compel someone to do the thing that you want them to do. At the time that I was struggling with this, honestly, I heard Russell Brunson actually talk about what actually hooks people in and he basically said raw curiosity. Raw curiosity is the one thing that hooks people in. And so I kind of went into a deep dive to be like, okay, cool curiosity, hooks, there are all these words that we kind of know, but how do we actually pull it apart and create a framework or what I call mental models out of it so that I could actually just, you know, kind of lift and shift them. And that's I went on this journey of figuring that out and I've got eight mental models actually around creating these honey traps. Oh my gosh, it sounds like you're saying it's just all around spark and curiosity, but for what? Every time that we want to compel or guide our audience to do something, we always need to be thinking about how we do that. So for example, let's say we want people to do something off the back of an email. I mean, why else do we email a list, right? We want them to do something. And at every stage of that, we need to actually create curiosity so that it gets them to do the next thing. So for example, we need them to open an email. We need to create curiosity in our email subject lines to have them do that. And then once they open the email, we want them to keep reading. So how do we throughout the email body and you do this really well, actually, Kevin, you know, throughout the email body, you create curiosity and you keep opening loops because then they have to keep going, it's like, oh my gosh, I need to know what's to get said next. And then we want them to click on the button or the call section or whatever it is I want them to do. So again, the same thing is we need to compel them to do that. So that's a really, really sort of simple example of where at every step of the way that we want out audience to do something, we need to be creating curiosity to do that is the same thing if we want them to. Now podcasts are the same thing that if we want them to go to sign up to a challenge or webinar or anything that we're holding, we always need to be thinking about how do we compel our audience to do the next thing. Okay, so let's put that in the frame of a podcaster. They're looking to get people to listen to their show. How might they utilize the concept of the content, how many shop to get listeners to tune in? Yeah, for sure. And I like to talk about one of the mental models, actually, I love talking about this one. Perfect. It's called the paradox. And basically, I was at this event, and there was one of these events where it was like a full agenda of sessions that you go to. And as you do, you can only really base it on say the title, which is kind of like a podcast, you know, you can only really base it, you know, listening to an episode based on the title. And a little bit of a tiny description. But there was one that really stood out to me when I was like, oh my gosh, I have to go watch this. It was how I made a million dollars with a $19 product and a toilet seat. Wow. Yeah. I'm intrigued. I'm curious. Exactly. And I was like, I was looking at that title and I was pulling it apart my mind. I was like, what made this so powerful? And it was because of the paradox, it was, you know, it's juxtaposing something, this like end result, this big end result that a lot of us want to aspire to with this like $90 product and a toilet seat, really almost bizarre in a way, bizarre juxtaposition. And so I actually tested it. I had at the time I had done an interview with Angela Smith and she had her whole valley proposition or the story, her story was around how she does five figures a month, like high five figures a month working only 40 hours a month, 40 hours a month, not a week, like a month, right? And so I actually, so I tested it. I was like, okay, there's a really cool paradox here. I put that on social media that was kind of the my hook. That was the thing that I put on the creative. Not only did that post do really well, like I had people like Alison J. Prince and such, like DM me, I was like, I cannot wait to listen to this episode, but that episode itself doubled in terms of downloads and listens from the one previous. So I was like, okay, this is where there's something here. And so that was kind of really what led me down to trying to work out what other content honey trap mental models I could uncover. It sounds like the difference there compared to what a podcaster would normally do to throw out their episode on social media podcasters are usually like new episode now with so-and-so. I'm really excited to share this. And the problem with that, right, is that it doesn't make the viewer. No one cares. Right, right. They don't care. And also they're not curious about what your episode is about, what you talk about. And it sounds like this just brought that to the max. And it was super effective. Yeah. This was the missing piece. Honestly, I don't know if you've spoken about this, Kevin, but I started podcasting for my coaching business gosh three years ago. And it was for I was talking to e-commerce business owners at the time. And I was struggling to grow my podcast. I was struggling to get my audience to the ones that I did have from her podcast onto my email list. I was struggling to get them into my challenge. Like it was just, you know, broken at so many places. And it was when I started figuring this bit out, I get such a small thing. It's it's not easy. It's simple by design, but it's definitely not easy to do. But once I started actually figuring this bit out, that was when things started to change because I started growing my audience. And I started being able to get them to go to my email list. And I started getting them onto my challenge. And I started getting them converting. And to the point where like I think it was in September of 2020, it was like big fat zeros. My, you know, my months of trying to build this coaching business. And then in that one, I started getting strap notifications. And I'm like, what, like did someone hack my shirt? What is going on? This must be a mistake. And also by big a month because of making these tweaks along the way. Incredible. So you mentioned you've got a few different mental models for how to craft content, honey traps. You gave an example of paradox. What are two or three of, you know, the most interesting or most effective other ones? Yeah. The way I think about it is in the content that we create, especially podcasts, there's two components to our episodes. There's the story part of it. And then there's the values, the tips based part of it. And so four of the mental models are actually targeted to the story part of it. And the other four about the tips of the value based. And so when we think about story, like this is kind of again, this is what I say, because it's not mind blowingly, you know, different, but the cliff hanger, as we know, is like such a tried true tested, you know, way to actually create a curiosity, open that loop and get people wanting to know more. So cliff hanger is super effective for the story part of an episode, for example. I spoke of that paradox. We have things like, if I stick with the story a bit, we have the big reveal. We actually reveal kind of the ending. And what you're teasing is the journey to that, especially journey is really juicy and really like, oh, that's the bit that, you know, people need to hear about. And then on the tip side, you know, I mentioned the paradox, but there's things like this share where you're almost going like, look, this is the framework and the framework itself, kind of like when we talk about content hunting traps, it's like, the worst content hunting traps as a framework actually creates a little curiosity because people are like, what is this thing? What is this content hunting trap? And then it's like, okay, let's now talk about it. And so there are just these different ways that we can actually pull on the things that we talk about day in and day out and actually start to create curiosity around them. That's the core of content hunting traps. You're the CEO and co-founder of CapShow, which essentially, correct me if I'm wrong for phrasing it this way, but I would say essentially it helps podcasters to create content hunting traps using AI. It is content marketing assets of which because content hunting traps is one part, very important part, but yes, that's right. We have the content hunting traps embedded. We've fine-tuned our model so that it creates these content hunting traps, but we do it as part of a full suite of marketing assets. Now, I first met you about a year ago at PodFest in 2022, and you told me about CapShow. And by then, AI hadn't exploded quite yet as it did in between then and now. At that point, AI was just this science fiction-y thing, you know, like I used this script and I knew that was it AI, but to me, I was like, yeah, maybe someday, you know, totally, honestly, when I heard that from you, I was like, is that really work? And then, of course, what we think about AI has so changed over the past few months. But before we talk about what AI is because I want to get your take on for someone like me who doesn't fully understand it yet, I want to understand AI a little bit better. But how the heck did you see this need for podcasting and the solution of AI and to combine those two things earlier than the rest of the world woke up to AI? Yes. Okay. There's kind of two parts in my story, my journey that I need to answer that with. So I might talk about how I even learned about AI. Back in the day, it would have been almost eight to 10 years ago, because AI is not a new thing. But I was really fortunate because it was back in my corporate career days. I was in banking and I was actually in the innovation team. So they in the retail part of the bank, they had stood up this new innovation team and they kind of tapped me on the shoulder to be part of it. And my whole job, which is sounds really crazy when I say it now is like was just to explore emerging technologies and how they could be used in the in the context of banking. So I was looking at things like blockchain and AI, et cetera. I was actually working with some of the like leading researchers in the AI space, you know, from Canada and things like that. We're coming to Australia to actually talk to us about, you know, how we could use AI. In fact, all of these, it was really, really cool. And my mind was blown. I can't imagine this was almost a decade ago. And it was like, it's going to be a whole new world. And so that was actually my first foray into AI. By the way, I very much was at it coming from a conceit like I didn't know the ins and outs of the technical parts of it, you know, like right, right. It gets very, very complicated. But I just knew it from okay, when you have particular use cases, it can become really, really powerful. So that was the AI part. Now, my journey in terms of podcasting, I mentioned Kevin about my coaching business and really struggling to get it to grow. And then I had the my first five big amounts. And then it kind of rolls off the back of that because in that first year that I podcasted for my coaching business, I ended up doing over $223,000 in that business because I worked out a few things. One was the content high traps. But another thing as well was how powerful content marketing can be when you can do it in the right way to actually grow that audience and nurture them, that's the important part in why I love podcasting because it's such a powerful way to nurture people, to create that great, no, no, like, entrust that they become real fans, they play the wallets, they buy from you. To the point where like that month I told you about September 2020, I would ask my new clients, I was like, best decision ever, of course. But just by the way, what made you decide to invest? Why would you do this? And they were like, because you know, I listened to your podcast, I read your blog, like I get so much value from you that I thought guilty for not paying you. And that's the power of what we do as content creators for our business. But because of that journey, I mentioned content marketing is this big, hairy, scary beast. And there's so many facets to it, you know, I always talk all the time about discoverability and visibility, you know, discoverability being like, can we actually get discovered through search when someone wants to find us? Can they find us? And then visibility being, can we actually get visible to the people who don't even know that they want to find us yet? But, you know, they should become aware of us, you know, there's content marketing itself is so big, so new ones, so it gets so complicated really quickly. And that's what happened to us and our team, to the point where we were burning out, I had team members leave because it was just like, this is too much. Wow. It sucked. Like creating content, kind of sucks, especially when you're trying to market, like if it was just a podcast in and of itself, yeah, it's a lot of fun. That gets to be fun. But then when you have to market the dang thing, like, oh, man. And so that was the point when I was like, okay, there's got to be a better way to do this. Yeah. And that was when I kind of thought back to my knowledge in AI of, you know, having really powerful use cases. And I was like, this is a really, really powerful use case. I think we can crack this nut. And that's how it came back. Yeah. So if I'm a podcaster who wants to start using AI to create this promo material using content honey traps, what are different ways that I can do that? Yeah. All right. So let me start with the big open in the room, which is chat JVT. Right. Right. And how people can just, I mean, it's a really, really easy and simple way to get started. If you just wanted to dip your toe in a little bit, just see what it's all about. Now what the hype is in a way. Yeah. It's a pretty easy thing to use. You, yeah, it works by what people call prompting. Now the thing with prompting is that it's very much rubbish in rubbish out. So if you don't know how to ask it, the right things in the right way and give it enough information to do the things that you want it to do, it is going to give you rubbish, to be honest. And this is, by the way, all AI, this also applies to capture, but very much with chat JVT, because you have to put a lot more thought into it. You have to put a lot more thought into it. Okay. If you want to model the content honey trap thing, you want to create curiosity, like, how do you ask chat JVT to do that in the way that you want it to do? That's kind of very, very adorable, but there is a little bit of upskilling and a little bit more work that you have to put into it. And the other thing too is that there are limitations around putting in full transcripts and things like that. So you can just prompt off the topic, for example, of what it is that you spoke about, but it's going to be very general. And so when I was asked when chat JVT came, you know, it rose into the market and people were asking me what's the difference between capture and chat JVT, which was very much like one capture is built by marketers, you know, so basically those content honey traps spoke about, it's already embedded inside capture, but two is that chat JVT is like a general AI. And so what that means is that it goes out to the world of data. It passes through all of the, what it thinks is relevant information and tries to bring back what it thinks is the best answer to your question, to your prompt. And so it's general, whereas our, with capture is AI is a narrow AI, which means that because we anchor all of the content that we create in your content, so your podcast or your video or your live stream, it is very much hinging on your expertise and your words. So that, I don't know if that makes sense, Kevin, but yeah, it makes sense. And I've fiddled around with chat JVT before and it's true that like if you wanted to get even close to sounding like you are using the words that you use, you have to feed it manually. So much of your own work already. So that totally makes sense. It sounds like with capture, it's built to quickly understand your voice and your expertise. Now it's not perfect, no AI is perfect. So I do want to set expectation. It'll get you 80% of the way there. But like all things AI, you do need to be part of the process. And so with capture, and if we can quickly talk about how simple it is, it's literally you upload your audio file or your video file. And it does the rest for you. Literally that's what you do. I mean, you have to like answer a couple questions, that's just going to help to really help capture is AI really narrowing on the topic that you want to be talking about. And this is important from an SEO perspective. But yeah, it gets to be really simple. But then and then off the back of that, you just make your edits. You make sure that it is accurate because it is it is AI. Sometimes it will go off the rails a little bit. Yeah. We try to keep fine tuning it so that it does not go off the rails. Yeah. And we are working we're continuing to improve things like turn of voice and things like that because we can always do better. But you have to just expect that anytime you use AI anytime regardless of who like you need to be editing it, you need to be making sure that it's you. The same thing is true when you use NI natural intelligence with other people like sometimes it goes off the rails a while. So you know, how am I not supposed to expect a computer to do that? Okay, cool. And that does bring me a lot of clarity because I think it's just helpful to have the expectation set that it's like, look, regardless of what AI platform you use, cap show, chat GPT or some other AI platform, it's still it's not that you're going to do nothing like you're still going to have to add inputs. You're still going to have to guide it just like working with an employee. You know, it's not like you click a button and it's all done perfectly, which sometimes we can fall into, you know, that type of expectation and I'm sure you. Oh, how does that even burn too many times by that? Yeah. Yeah. Awesome. So, okay, you have a great podcast yourself on how to grow a podcast. Have there been any specific, I mean, you can go abroad with this. You can apply it to content, honey traps, whatever. I'm just curious for you what recently has worked to grow your show to get more listeners and attract more attention to your podcast for you. It's going to sound really, really so quick. But honestly, trying to figure out how we can really effectively use the podcast to grow an email list and then just keep getting that email list to come back is has been the most effective way that I have been able to build and retain that audience and nurture them honestly into cap show or into a challenge or into a community. And so I share about my show notes funnel all the time. How I use the podcast to get people onto my email list or into my community. And then from there, it's just the more that I just keep talking about the podcast episodes and who it is that I'm talking to, the more sticky that they become. Now, I do use social media. I use social media a little bit differently where I do because the guests that I get on, I'm very intentional with who I get on to the podcast. Generally, the people that I've met before and I've had I have background with them in in the sense. So, you know, the post I don't social media is they're quite personal from that perspective. And I do find that that actually gets a lot of engagement and gets a lot of interest to people for people being like, oh my gosh, I do want to hear this because you've told me a little bit personally about how you met this person. I trust you, Deedry, so I'm going to trust this person because you've given me that insight. I haven't just been like, hey, new episodes out with XYZ, come listen, you know, I've actually gone into this is how I met them and this is the fun that we had on at this particular event or whatever it was. I've given them that story and then they'd listen to it and I send them to my show notes funnel. The first time I did this was with your episode on the growing our podcast show. Yeah, so this is a talk about full story. Right, this is so funny. Okay, so how this came out was actually we have a mutual client at a land. So he actually was on one of my mastermind sessions. We were talking about emails and he was saying he was like, oh my gosh, I love capture, you know, ever since using capture's email subject lines and body like my email open rates have gone from sort of mid 20s to something like 66%. But then he said, but I'm not seeing that translate to an increase in downloads and I was like, oh, this is so interesting. Okay, let's again, everything's a fun also. Let's try to work out where is it that things are breaking and I tend to always go back to previous steps because the root cause as we generally know always starts happens somewhere before the symptom appears. Right. And so I was like, okay, well, let's talk about how is it that you're even getting people onto your list in the first place? And he was saying that he has, you know, pop ups on his website, et cetera, that offers a checklist, some kind of like a PDF thing. And I was like, okay, this is interesting. I would hypothesize that the people who that potentially people who are podcast listeners maybe by and large different from people who would be attracted to a PDF thing. That was my hypothesis. And I was like, well, I'm going to test it. I don't, you know, I'm going to like walk my talk and I'm going to test this first. And so I did, that's what I did with your episode. And I don't know if you remember this Kevin, but when we're talking, you kind of just like dropped this small nugget of, oh, you know, and I don't, I'm trying to move away from guest or interview episodes. Right. But we weren't talking about that. So we just let the conversation going out. But I kind of was like a bookmark to do my mind. I was like, let me come back to this Kevin at the end of the interview. I don't know if you remember this. I was like, can we just, to talk about this bit. And that's when you told the, the JLD story yet. I do. So at that point, I was like, I actually asked Kevin this to grow deeper into his thoughts and why it is that we shouldn't be continuing to do guest interviews on fat podcast. And you can imagine how much curiosity that creates, right? Because like, what do you mean? I do get like, that's the way that I do. And I was like, and he went into exactly why that is and what he's like, he's answered to that, which you can get for free as a Brent's clip. So all you have to do, go to my show notes and just grab that Brent's clip now. And so I've done, I've been doing that with almost all of my episodes. Now, this isn't a good thing, but like it broke our funnel broke. And people couldn't access the bonus clips from like the last couple of episodes, something. So I've had people damning me being like, I want to get access to this. It's broken. And so it's like, it's been super effective actually to build, to use my podcast to build my email list. And then you know that there are people on your email list now who are actual listeners, like they are, or you know, that's how they consume content. And so now when I send out an email about a new episode, I'm talking to exactly the right audience, which has been super effective to continue to grow and maintain my my listen base. Yeah. At what point do they have to opt in for it? Is it to get access to bonus clip? Yeah, to the Brent's clip. Yep. It's completely free. What's great too is I'm sure that out of this episode, Kevin, I'll talk about a lot of miscellaneous things where you're like, not going to make the episode like I want it to be tied up. But if I said something that was vaguely interesting, you could just turn that into a bonus clip. Yeah. And just be like, actually, D-Drew went even deeper into this thing. Go ahead and get it for free in my show notes. Yeah. Hortley, tactically, technically. Is that just, is that like a ClickFunnels landing page at that the day can end? Yeah, wherever you do your funnels. So yes, ClickFunnels, if that's the thing you use, it could be on Kajabi, it could literally anywhere that you host landing pages. Yeah, you just been one up. Again, you can get very technical with this. You can use a hello audio or I know like podbean, et cetera, has like gated audio content. So you could use a platform like that or you could just be like, Hey, just opt in for it. I'll just email you there and be three or whatever. Well, maybe this will be that super meta. Incredible. Kind of going back to the AI craze right now. There are some podcasters who I talked to who just are so fixated on AI. Where it's like all they want to talk about, all they want to hear about. And I get it. It's exciting. But I'm curious for someone who knows the technology very well. And you know, you've been living in this world far longer than we have. Is there any piece of the process that you strongly recommend podcasters not turn to AI? Yes. Oh my gosh. This is such a good question. When we think about our content and as creators, I'm always so intentional about everything that I create and put out. And we need to continue to be this intentional. And almost like to the point of, and I'm just going to say this camera because I know we've done a previous podcast episode. I'm going to throw myself under the bus because I don't think I did very well. And you didn't publish it. But that's your prerogative, right? That's totally cool. And you should be that picky about what content you put out there, what guidance you want to be giving to audience, what expertise and stories you want to be sharing with your audience. That's your job as the content creator. And my fear with AI and what's potentially coming is that we are going to give up our authenticity, our originality, you know, our stories and that connection that we can create with our audience because we use AI in the wrong places. And the number one place that I tell everyone do not use AI for this is to script your podcasts. If we're talking about podcasts, for example, like those stories and the expertise that you need to share with your audience cannot come from a machine. It cannot come from thoughts that it's curating from the interwebs, from the rest from everyone else. It has to come from you because this is how you create the connection. So that's one place. And I'm like, I definitely use a chat GBT. I use AI to help me just to come up with ideas. It's like, oh, okay, I kind of want to talk about this particular topic, but I'm not sure which angle I want to take or which perspective. So I might just use it as a thought starter. But once I have that thought starter, I am like, it's going to be my stories. It's going to be my framework that like everything else is going to be me. Now there's some podcasts that are being created all through AI using AI generated voices as well, like 11 labs, etc. are people that can do that. I would also really caution against using like an AI generated voice service because when we think about why it is that we are creating content, one, the content has to create the connection with your audience, but two, you're like the way that you talk, the mistakes that you make, the likes, and the, you know, a lot of people, I'm sure I get so annoyed by my voice and my Aussie accent and all these things, right. But the people that love it are going to love it and they're going to connect with me. You also find like, I had someone tell me that she wasn't seeing my podcast so much that her three-year-old daughter started talking with an Aussie accent. That's like, but that's connection, right. When you can be like, oh my gosh, this is the impact that I get to make on someone or someone's daughter because it's you. And so those are two places. So one is like actually creating the content, the anchor piece of content. Do that yourself and actually bring that to life. I would do that yourself. Now, when we talk about everything else, like what capture does, that's already anchored in your content. It's anchored in your stories. It's anchored in your expertise. So I have no issue with, okay, cool. Now we can use AI to really make that process efficient. And also give us different perspectives. Like what we hear from our capturavians is the great thing that capture is they were like, I didn't even think about this, about talking about this topic in this way, but our AI was able to pick that up because that's what machines do. It can, you know, you can pass a lot of information. And it does, and it's objective. Like it's not like, it doesn't bring its own frame of mind or perspective to that content. Yeah. So actually, it's actually really powerful in that way. So yeah, that was, that was a really long entity or question, but that was good. That's awesome. That's fantastic. Yeah. So did you, this is great. If someone wants to give capture a try, which they do? Yes, go to freegift.capsho.com, please. The reason why I'll put you there is because we don't freegift. I talk about discoverability a lot. And this is kind of how do you use your title and description and your podcast website content to get found on in app players and on search engines. So I have a really, like I have a really short mini audio course that you can pick up at freegift.capsho.com for free. And you get an extended free trial of capture there as well. Awesome. Fantastic. You're here first folks. Deja, thank you so, so much for coming on. Great to show. Thank you for having me. This is fun. If you are as captivated by the power of content, plenty traps and AI driven strategies as I am, I highly recommend giving capture a try, especially if you have already given it a try in the past. Deja and the team are cranking out updates constantly. And the tool is amazing. We use it pretty heavily here at Grow the Show. So if you are listening and you are a Grow the Show pro member, you can access that discount via the tools and resources area inside the Grow the Show pro community space. And if you're not a pro member, if you'd like to join us, you can go to growtheshow.com slash pro or just click the link in the show notes to learn more and join the community. This episode of Grow the Show was produced by myself and Jeremy greater. Here's a special shout out to podcast boutique the podcast production agency that ensures our episodes sound top notch. If you want to elevate your podcast production and want all the nitty gritty details handled professionally, I highly recommend connecting with podcast boutique. Check them out at podcast boutique.com or find the link in our show notes. Finally, your feedback means the world to me. So if you found value in this episode, please drop a review on Apple or Spotify. I read every single one and your insights do help shape our future content. So let's continue this journey of growth and monetization together. Let me know what you think. For Grow the Show, my name is Kevin Schmidland. I'll see you next time.