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Chief Audience Officer

Chief Audience Officer

Let's build you an audience of buyers.

I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.

This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.

Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.

We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.

Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences.

I’ve used my own podcast to generate millions in revenue.

But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?

This show is my attempt to answer those questions. For you, and for myself.

If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.

Recent Episodes

Oct. 27, 2025

242 | What Entrepreneurs Get Wrong About Podcasting

Ready to learn the 4 skills of podcast growth? Register for the Podcast Growth Masterclass on Tuesday, October 28th at 2PM EST! Doing everything yourself isn’t working, but neither is hiring help. So why isn’t your show growi...
Oct. 20, 2025

241 | He Got 50,000 New Podcast Listeners With One Tiny Tweak

Want to start to see your podcast grow in under 90 days? ⁠⁠⁠ Learn More about the Grow The Show Accelerator. ⁠⁠⁠ Stuck at the same download number week after week? Most podcasters hit that wall and try all the wrong things to...
Oct. 15, 2025

240 | I Analyzed 5,463 Podcasts And Found 4 Hidden Growth Secrets

Want to start to see your podcast grow in under 90 days? ⁠⁠ Learn More about the Grow The Show Accelerator. ⁠⁠ You might not need a better podcast, just better titles. After analyzing 5,463 podcast episodes from the biggest Y...
Oct. 6, 2025

239 | How She Hit 1 Million Podcast Downloads in 90 Days

Want to start to see your podcast grow in under 90 days? ⁠ Learn More about the Grow The Show Accelerator. ⁠ Going viral before you even post your first episode? Nicole Holleman of Fantasy Fangirls proves that it's possible —...
Sept. 29, 2025

238 | Your Podcast Costs More Than You Think (Here's How Much)

Think your podcast only costs you a few hours a week? Today’s the day you’ll uncover just how much time and money it really takes to keep your show running — and whether it’s worth the investment. Spoiler: the real cost might...
Sept. 22, 2025

237 | How He Built a 7-Figure Podcast (In Only 5 Hours/Week)

Think you’re bad at podcasting? All it takes is practice, a clear premise, and some good advice — and John Lee Dumas is the person to get it from. He's built a 7-figure podcast working just five hours a week, and you'll be su...