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Chief Audience Officer

Chief Audience Officer

Let's build you an audience of buyers.

I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.

This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.

Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.

We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.

Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences.

I’ve used my own podcast to generate millions in revenue.

But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?

This show is my attempt to answer those questions. For you, and for myself.

If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.

Recent Episodes

Sept. 29, 2025

238 | Your Podcast Costs More Than You Think (Here's How Much)

Think your podcast only costs you a few hours a week? Today’s the day you’ll uncover just how much time and money it really takes to keep your show running — and whether it’s worth the investment. Spoiler: the real cost might...
Sept. 22, 2025

237 | How He Built a 7-Figure Podcast (In Only 5 Hours/Week)

Think you’re bad at podcasting? All it takes is practice, a clear premise, and some good advice — and John Lee Dumas is the person to get it from. He's built a 7-figure podcast working just five hours a week, and you'll be su...
Sept. 15, 2025

236 | Fix Your CTAs: 8 Ways to Get Listeners to Take Action

That "rate and review" callout at the end of your show? It's not working for a reason. In this episode, Kev explains why most CTAs flop and eight things that will actually get more listeners to take action. Find out what to d...
Sept. 3, 2025

235 | Are Audio-Only Podcasters Falling Behind? (My Answer Might Surprise You...)

Finally, the definitive answer: do podcasters need to be on YouTube? If you're worried that YouTube is leaving some podcasters behind, this episode breaks down four ways to grow your show while staying audio-only. Host Kev Mi...
Aug. 25, 2025

234 | When to Change Your Podcast Growth Strategy (30 Day Rule)

Your growth strategy isn't working. Is it time to try something new? This is a question every podcaster asks themselves when their growth stalls. In this episode, Kev shares a simple 30-day rule to help you decide when to piv...
Aug. 20, 2025

233 | How to Grow a Podcast on YouTube (2025 Masterclass)

Yes, you can monetize a small podcast — but not if no one sees it. And that's getting harder and harder to do on audio platforms. In this YouTube masterclass, Kev Michael shares a four-level framework to help you get seen, gr...