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Chief Audience Officer

Chief Audience Officer

Let's build you an audience of buyers.

I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.

This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.

Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.

We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.

Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences.

I’ve used my own podcast to generate millions in revenue.

But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?

This show is my attempt to answer those questions. For you, and for myself.

If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.

Recent Episodes

June 23, 2025

225 | Why I'm Betting Everything on YouTube

Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort , Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠⁠ to Install a Revenue-Driving Podcast Into Your Business -- How do you gr...
June 16, 2025

224 |  This Email Strategy Made Me $107K/Month

Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠ to Install a Revenue-Driving Podcast Into Your Business -- Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get y...
June 13, 2025

Welcome to Chief Audience Officer!

Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is fo...
June 9, 2025

223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)

Work with Kevin 1:1 ⁠⁠⁠⁠⁠ to Install a Revenue-Driving Podcast Into Your Business -- Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting i...
June 2, 2025

222 | Why Nobody's Buying From Your Content (Simple Fix)

Work with Kevin 1:1 ⁠⁠⁠⁠ to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even h...
May 26, 2025

221 | What is a Chief Audience Officer?

Work with Kevin 1:1 ⁠⁠⁠ to Install a Revenue-Driving Podcast Into Your Business -- Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to ...